What is Business? What kind of business that you want to established?

 1.      What is Business?

An organization or economic system where goods and services are exchanged for one another or for money.
Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit.

2.      If you have a Capital for Business, what  kind of business that you want to established?

If I have capital I will make “Namalo Cafe and Distro” with my partner Nugroho Afrianto. Namalo Cafe and Dristro is a semi formal dining place with cafe concept combined with distro inside. It has a capacity of 120 seats, 100 seats for public, and 20 seats for the meeting room where the cafe is located on Jalan Cinere Raya, Depok, West Java. Characteristic of this cafe that is on the menu of food and beverages that fit on the student wallet and can be enjoyed with the addition of a touch of fashion for young people.

This effort was chosen because of the interest of the society, especially school teenagers and students around Cinere to gather or do school work. In addition, fashion in this year is very diverse one of them is a flannel shirt. Therefore, the concept of this cafe is made by combining cafes and distro into one in order to facilitate visitors to enjoy and relax in the cafe as well as shopping for clothes.

The product planned in this business is a culinary venture with additional sales in the fashion field. Cafe business has been a lot in the Capital City and surrounding areas, but not infrequently of them have the same concept and menu only the difference in name only. And this cafe, which is the hallmark of our cafe is typical of this cafe that is on the menu of food and drink fit on the student wallet. In addition, fashion in this year is very diverse one of them is a flannel shirt. Therefore, the concept of this cafe is made by combining cafes and distro into one in order to facilitate visitors to enjoy and relax in the cafe as well as shopping for clothes.

The business is located on Jalan Cinere Raya, Depok, West Java. The target market of this business are students and teenagers around Cinere, Pd. Labu, and Limo. This location was chosen because the survey of the needs of adolescents and students is a place to gather, do tasks or just a have break in the area is greatly increased, seen from the least cafe but the number of visitors.

Determination of the selling price is done by calculating the production cost plus other costs and prevailing trends. If the product becomes an idol (trend) the price can be raised from the normal price standard (e.g when fashion trends that trend at the time and as well as foods that are in interest by culinary lovers).

Promotions will be made to introduce Treantango products and cafes to consumers. Promotion will be done by sticking pamphlets on the sidewalk and other strategic places. In addition, it will also take advantage of newsletters published on campus and internet media as a means of e-business. For promotion via the internet will be promoted through facebook and other e-business sites such as: instagram. Then to attract customers, will be given discounts and meal vouchers in the first two weeks of launching the cafe.

The market opportunity for cafes with a touch of fashion is great for seeing a consumptive society culture and a promising market opportunity. In addition, consumers' purchasing level of food and clothing varies considerably from elite consumers to lower middle consumers, this cafe can be enjoyed by all groups because the price is relatively affordable for student wallets and has a high satisfaction value.

This cafe marketing method is to spread the brochures to the community at the beginning of the business and the method of talk to the people, by making consumers feel satisfied with the presentation of products and excellent service served cafe yag will be able to make them spread to the people.

The target of this café market is mainly students of the campus of the surround areas. To penetrate the optimal market level, it is necessary to think about the strategies that will be taken to build the business in order to get a good response from consumers in the competitive market. by analyzing the internal and external environment that exist in the domestic market will make it easier for the company in preparing a good and efficient strategy.

The situation where the business will begin, it can be seen the opportunity for great success, characterized by the café that will be highlighted and the young soul that driven this effort. In addition, competitors who will compete with this product does not seem to exist, especially in the surrounding campus environment.

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